A shot from the new campaign from Links of London.

Pre-Raphaelite images strike high fashion chord for jewellery brand.

Links of London has unveiled a new ad campaign that pushes the brand in a new direction with a luxury shoot styled to mimic Pre-Raphaelite English portraits.

The campaign has a distinctly on-trend baroque, aristocratic theme that helps to present the jewellery brand in a luxurious, high fashion light.


Links of London’s new campaign was shot in Paris by photographer Jean-Francois Campos who has shot the likes of Johnny Depp, John Travolta and Martin Scorsese.

In a statement the brand said: “The portraits are filled with evocative imagery using flora and fauna. Deeply poetic and imaginative, the campaign reflects the originality and creativity we demonstrate in all that we do; a twist to the norm and always with a nod to our British eccentricity.”