Links of London to charm Irish shoppers

Brand designs lucky charm in time for St Patrick’s Day

Links of London is hoping to snap up some extra sales for St. Patrick’s Day by launching a four leaf clover shamrock charm.

The charm, which comes in sterling silver, 18ct yellow and rose gold, has been one of the more understated items in Links of London’s collection, but the firm hopes it will be a winner with gift buyers ahead of March 17th.

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The charms can be added to bracelets or affixed to chains to create a personalised pendant.

For fans of its iconic friendship bracelets and patriotic Irish customer, Links of London is offering a specially-designed clover green and gold friendship bracelet that comes complete with a sterling silver toggle that traces the shape of a clover.

Links of London says lovers of the Emerald Isle can even take things one step further by choosing a green, orange and white thread to create a friendship bracelet in homage to the Irish flag.




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