Brand hoping to get slice of area’s 45 million annual visitors.

Links of London has announced plans to open a store in the heart of London’s Covent Garden shopping area, one of the main tourist attractions in the city due to its volume of shops and boutiques.

The 31.9m2 / 343sqft store will open on November 26 within the Covent Garden piazza, a columned building that houses shops including jewellery retailer Argenteus and a Carat* standalone store. Other jewellery stores close to the piazza include Les Nereides and Laura Lee.


A release from Links of London said the brand is delighted to open "just in time for Christmas”. The store will stock its mainline and current season collections along with its range of Olympic jewellery, designed to celebrate London 2012 – and showcased in an area of London that receives 45 million annual visitors.

Jewellery retailer Kabiri recently closed its store in the piazza, and has since opened a premises on London’s King’s Road, in the Chelsea area of the city.