The next installment in the Lockdown Diaries series sees Professional Jeweller is joined by Alisha Duffy, showroom manager at David M Robinson (DMR) Liverpool.

She talks the retailer’s Instagram marketing and the all-important upcoming transition back to working in bricks-and-mortar retail.

How is 2021 going for DMR so far?


January is always a great month for reorganising and re-energising after a busy festive period, and 2021 has been no different.

We are using our time to connect with our clients and make plans for the year ahead.

As a business we have learnt to adapt and over the last year, our online offering has become even better.

We continue to sell our exclusive DMR collection pieces through the website as well as collection of Georg Jensen jewellery.

We now also offer a selection of the world’s top watch manufacturers for convenient online purchases, including Omega, TAG Heuer, IWC and more recently Tudor.

Although we would prefer to meet all of our clients in person making an online purchase with us is very simple and always has the DMR personal touch added in.

Where will the business be focusing its energies throughout this lockdown? Are you taking this time to work on any exciting new projects or other developments?

As we all continue to follow the government’s advice and stay home where possible, we are all admittedly spending more time online, especially on social media.

We have our main Instagram accounts where you can see new products and updates from brands that we work with, such as Rolex and Patek Philippe. These accounts allow our friends to stay up to date with the latest from our showrooms.

We also have three jewellery specialists based in our Liverpool and Manchester showrooms who share their passion for luxury products via their own individual Instagram accounts.

They are perfect for people seeking jewellery inspiration and gifting ideas. It’s really easy to make direct contact through their accounts and ask any jewellery related questions you may have.

Are you already putting plans in place for when you are allowed to reopen the showrooms?

We certainly are. Although a lot of focus was on digital in 2020, for DMR visiting one of our showrooms is the ultimate luxury experience.

The safety of our clients and colleagues is paramount and we have several new procedures in place to ensure that our showrooms are safer than ever.

We will continue to book appointments for clients when we are allowed to again, enabling us to ensure we have a space clear and ready for when you arrive. You can book an appointment online, by email or telephone.

Virtual appointments have been another convenient offering since the first lockdown and we will continue to offer these to anyone who may find it difficult to get to us, upon reopening. We will also continue to offer home delivery should it be required.