Nationwide concession spaces open for Swarovski brand.

Swarovski brand Lola & Grace is set to increase its UK presence with the opening of concessions spaces in House of Fraser department stores.

The brand, which launched in the UK in 2012, will open 10 concessions within House of Fraser stores from today.


At present Lola & Grace operates a number of standalone stores in London’s Westfield shopping malls, but plans to increase its reach through concessions in the south, Midlands and Northern Ireland, opening in House of Fraser locations in Croydon, Plymouth, Worcester, London’s Oxford Circus and Belfast, among others.

The concessions will be operated by Hallett Retail, concession specialists who work with retailers including Oasis, Debenhams, New Look, Dorothy Perkins and BHS.

Nina Müller, vice president of Lola & Grace, said: “We are very excited to announce the opening of Lola & Grace within House of Fraser concessions across the UK. We hope this expansion will make Lola & Grace even more accessible to fans of the brand nationwide and expose a new audience to Lola & Grace’s message of fun, friendship and style.”

The brand is largely targeted at consumers ages between 20 and 30, with price points upwards of £16.

Having launched its first UK store in Westfield Stratford only 14 months ago, the brand is said to have enjoyed rapid expansion, with plans to move into Italy in the coming year.

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