Swarovski Group fashion jewellery brand lolaandgrace will be launching on online retailer watchshop.com.

Further developing the brand’s wholesale distribution portfolio, the move reflects the brand’s commitment to offering its customers multiple points of purchase online, as well as in-store.

lolaandgrace will launch on watchshop.com with its SS16 collection.


Consisting of 80 lines, the Watchshop collection comprises more fashion forward pieces and twists on modern classics.

Jewellery buyer for Watchshop.com, Emma Begent-Cove, says: “We feel that lolaandgrace is a fantastic addition to our jewellery portfolio. The products have a point of difference and really offer something new, whilst also being commercial and appealing to the mass market. The price point is extremely attractive, especially when considering the quality of the product and the use of Swarovski crystal.”