lolaandgrace partners with bloggers to drive digital campaigns


Fashion jewellery brand lolaandgrace has partnered with a selection of bloggers and influencers to drive its digital campaigns.

Earlier this year lolaandgrace appointed content agency Somethin’ Else to deliver its digital strategy to reach the brand’s target market with engaging content.

As such, Somethin’ Else has worked with the brand to create a series of collaborations with influencers, creating stories target to young professionals.

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The first influencer campaign began in October featuring the model, DJ and presenter Lilah Parsons, and the latest one features fashion and beauty blogger Kate La Vie.

Kate La Vie fronts the brand’s ‘#makethemoment’ campaign throughout the Christmas season.

The mini-campaign follows Kate La Vie as she prepare to ‘make the moment’ with a Christmas party at her flat with friends adorned in lolaandgrace jewellery.

The campaign uses the hashtag #makethemoment to encourage customers to celebrate the jewellery and post pictures online.

Tags : bloggers influncerschristmas campaigndigital strategyKate La VieLilah ParsonslolaandgraceSwarovski

The author Stacey Hailes

Editor, Professional Jeweller

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