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Mayfair jeweller sees rise in demand for vintage engagement rings inspired by ‘Golden Age’ Hollywood stars

French cut rings group shot

Hancocks London, a Mayfair-based jeweller, has reported a booming new interest in engagement rings inspired by the Hollywood starlets of the 1950s, 1960s and beyond.

The jeweller has compiled a list of the top nine most popular names customers cite when looking for a new ring.

The list includes Elizabeth Taylor, Grace Kelly, Lauren Bacall, Jackie Kennedy and Judy Garland.

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Also featured are Mia Farrow, Audrey Hepburn, Jayne Mansfield and the more recent Natalie Portman.

Guy Burton, director, Hancocks London, said: “Our bespoke engagement ring service is world renowned given our reputation for making exceptional, one-off pieces. We regularly meet newly engaged couples either face to face or remotely, especially during lockdown, and help them design the ring of their dreams.

“The one trend we have started to notice over the last few months is that brides today are increasingly looking to legendary Hollywood stars for style inspiration. They are rejecting the Instagram influencers and popular celebrities who align themselves with jewellery brands, and are now more likely to cite the original and authentic Hollywood trendsetters such as Mia Farrow, Jayne Mansfield, Audrey Hepburn and Lauren Bacall when designing their dream ring.

“The stars of the silver screen, including Hepburn, always looked super sleek thanks, in part, to the sumptuous jewels they wore. Decades on, their style continues to captivate, with women around the world still being influenced by old Hollywood glamour.”

Hancocks London caters to requests for celebrity-inspired jewellery, with a variety of options in different price ranges. It also offers a bespoke commission service.

Tags : Hancocks JewellersHancocks London
Sam Lewis

The author Sam Lewis

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