Despite not announcing an official lockdown for the capital, many businesses in London have decided to close their doors as the virus continues to spread rapidly in the city and the government urges people to stay at home.
As of Sunday, there were 1965 cases of the virus confirmed in London, with this number rising daily.
While the government has been hesitant to announce an officially lockdown of the capital, many businesses have taken in among themselves to shut doors and encourage customers to shop online instead.
Selfridges was one of the first to close, with Harrods then announcing the closure of non-essential departments and John Lewis going as so far as to close all of its doors in the UK.
These three closures alone will have an impact on brands which rely on these popular department stores, located in key shopping areas, to boost brand awareness and drive sales.
For example, brands such as V by Laura Vann, Sif Jakobs Jewellery and Claudia Bradby Jewellery have all experienced positive sell-through in John Lewis, but they will still benefit from a presence on the department store’s online shop during this time.
Alongside big firms, independent jeweller such as Alex Monroe, Backes & Strauss and Annoushka Fine Jewellery have made the decision to shut as well.
Alex Monroe summed it up well when the business posted online this morning: “In light of the current situation, we have decided to close Alex Monroe boutique until it has been proven safe to reopen. We have always considered our boutiques to be a haven of nature and craftsmanship, just a step away from the busy streets of London. While they cannot fulfil that role at the moment, we will be waiting to welcome you when this all blows over! For now, stay safe and well and look after one another in your own personal havens (alexmonroe.com remains open for all online orders!)”
Bond Street is also starting to thin out, with the likes of Mappin & Webb, De Beers Jewellers and Tiffany & Co temporarily closing until further notice.