Week-long jewellery celebration to run from June 6 to 12 next year.

London Jewellery Week (LJW) has confirmed dates for the event in 2011. The week-long celebration of the British jewellery industry will take place from June 6 to 12, 2011.

LJW 2010 has been hailed as a success by its organisers. More than 6,000 people attended selling show Treasure while more than 5,000 people visited Hatton Garden during the Hatton Garden Festival, two of the key events to take place during LJW.


The week was supported by a hefty marketing plan which saw the event covered in major publications such as official LJW media partner Professional Jeweller, the Guardian, the Financial Times, Adorn-London.com and ES Magazine.

Liberty senior marketing and publishing officer Hollie Maddox said that the department store had registered an 85 percent year-on-year sales uplift as a result of LJW. She added: “London Jewellery Week was a resounding success for us.”

Swarovski also claimed that LJW had been a “big success” for its brand. Swarovski vice-president of internal communications and LJW patron Nadja Swarovski said: “Our creative seminar event was well attended and both brands received great exposure through the week.”

Nadja Swarovski hinted that her company could continue its sponsorship of LJW in 2011. She said: “I look forward to building on our relationship with London Jewellery Week to generate even more brand awareness for Swarovski in 2011.”

LJW 2010 attracted a number of high-profile sponsors, such as Jaguar, Boodles, Champagne Lanson and Clydesdale Bank. It also counted Sir Terrance Conran, Annoushka Ducas, Shaun Leane and David Marshall among its patrons.