Three Sixty Communications appointed after bidding war between PRs.
London PR agency Three Sixty Communications has been appointed as the new UK PR agency for bead brand Chamilia.
The agency will handle all consumer and trade PR for the personalised jewellery brand, including a number of exciting new initiatives and collection launches.
Until now, Chamilia’s marketing activities were orchestrated by an in-house team, but the PR will now be handed over to Rhona Templar of Three Sixty.
Chamilia’s marketing director, Melissa Wilson said of the new appointment; “Three Sixty demonstrated great passion, enthusiasm and understanding of the Chamilia brand. Their thoughts were creative, aligned to our plans and showed strong strategic thinking. We’re confident that Three Sixty is the perfect agency to drive Chamilia into the hearts and minds of the nation’s fashion lovers.”
The Three Sixty team will be lead by Templer – head of PR at Three Sixty Communications – and will report to Melissa.
Rhona Templer said: “We’re absolutely thrilled to have been appointed as Chamilia’s retained PR agency. Chamilia has a vast collection of beautiful pieces which we plan to bring to life through our exciting campaign.”