Louis Vuitton’s artistic director for men’s wear is launching a new jewellery brand under his own name.

Virgil Abloh, who is also the creative director for upscale streetwear brand Off-White, joined Louis Vuitton last year, with his first designs selling up a storm for the luxury house.

Now, after years in the clothing and accessories business, the famous designer is tapping into the jewellery market with a eponymous brand.


The debut line will be presented for the first time at a pop-up during the haute couture shows in Paris this month (January).

From a first look on Instagram, where Abloh announced the news, the launch collection takes inspiration from the humble paper clip – a motif often seen on the designer himself.

Talking exclusively to WWD, Abloh says the idea behind the brand is to offer “high jewellery for all”.

He says of the debut line: “It’s a crash — it’s a paper clip, but it’s also pavé diamonds made in a very specific way. I’ve been developing those for three years.”

So far it has been confirmed that the range will include a necklace and earrings.

The prices have not yet been revealed, but they’re likely to be on the higher end as the designer describes them as “high jewellery”.

Image taken from Virgil Abloh’s Instagram.