Recently launched fashion jewellery brand Lucinda King has reported a successful first Jewellery & Watch show.

The brand, which was founded late last year by Samantha Owen, secured new stockists at the Birmingham-based trade show and took numerous re-orders from existing ones.

“There was mixed views about the success of the show for everyone, but as first shows go, things couldn’t have been more positive,” Lucinda King founder Samantha Owen shares. “I’m not saying that we wrote more orders than I expected at the show, because I had no preconceptions, but I felt really positive after the show and the reaction to our upcoming collections was really good too”.


Lucinda King used the show to premiere its latest portfolio of jewellery. The brand enjoyed a positive reaction from the trade and the press for its existing collections and new styles. Journalists and stockists commented that the price point seemed to be exactly what they were looking for at £45 to £100 RRP.

“I think it was really important to take the upcoming collections simply to illustrate that there is more to come as customers seem keen to see newness,” says Owen.

Owen describes the new collections as a natural continuation of the building blocks already laid down with the launch of the debut range but now adding rings.

Lucinda King is now looking forward to its first spring season, with a full collection of new item categories, and more interest from new and existing customers.

“I’m very much looking forward to more exhibition opportunities, as I feel they are vital for new designers, even if they aren’t always a success for the trade as a whole – an important consideration for all I think,” Owen concludes.