Lucky seven for Fei Liu at IJL

Scottish and Irish retail partners secured at "unprecedented" show.

Fine and designer jewellery brand Fei Liu experienced "unprecedented success" at IJL, winning seven new stockists including its first non-SOR retail partners in Scotland and Ireland.

The brand’s eponymous founder Fei Liu presented collections from both his fine jewellery range and new designer collections including the Butterfly and Peony ranges and the bestselling range at the show, Cascade.

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Retailers of the fine and silver jewellery took on the collections, including stores in Northamptonshire and Suffolk, along with G.W. Thompson in Dumfries and Magill Jewellers in Monaghan. The brand also reported several "strong leads", with the aim of taking the seven stores to 10 by the end of the month.

Liu said of the show: "We are delighted at the interest and orders which have been generated from IJL this year. We have had the chance to show our new collections to our current stockists who continue to be extremely supportive, and are very happy to have gained seven new retailers who we can look forward to working with in the future."

Fei Liu Fine Jewellery is now sold through more than 40 stores across the UK and Ireland. The brand is in the process of number of new projects, collaborations and major sales opportunities that will be revealed in 2014.



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