Lucy Quartermaine has announced that it is expanding its partnership with Ernest Jones, with the brand now available in 30 of the retailer’s stores.

The brand said that the expansion was taken after the initial launch into seven Ernest Jones boutiques was met with an “overwhelming” response from customers.

The expansion into additional stores includes a fresh choice of stock designs, with hints from Lucy’s popular Teardrop Collection launching, while her iconic Drop designs are available across all stores.


With the launch of new designs comes a revamp of the display for AW19, including new imagery and POS to complement the eye-catching look in the window and counters.

The Lucy Quartermaine team will continue to visit each store to train staff on brand guidelines, story and inspirations.

The original seven stores that launched with the brand in May, have also gained additional stock and POS for their Lucy Quartermaine display, with sales and reactions remaining positive.

Lucy said: “I am thrilled to have expanded with Ernest Jones. We have gained new stores across the UK and Ireland which is amazing.

“The reaction to my designs and sales have been fantastic. We are continuing to grow day by day and I am honoured to be working so closely with the teams at head office and in stores to achieve positive goals.”