Award winning jewellery designer, Lucy Quartermaine, has developed a new brand vision to celebrate the individuality of her designs and the unique personalities of her customers.
Quartermaine’s jewellery is favoured by women who want to stand out from the crowd and be noticed. Her customers frequently comment on how impactful and different the designer’s jewellery is from other brands on the market, which is what keeps them coming back for more.
Building on this customer feedback, Lucy Quartermaine will be launching a new brand vision at Jewellery & Watch.
Entitled ‘Be Unique’, the vision will appear initially on the designer’s website before rolling out to in-store POS and other marketing materials.
Quartermaine shares: “I want to celebrate the unique personality of my customers. I’m hugely proud that my pieces make women feel confident and even empowered. My jewellery makes a bold statement and reflects the individuality of the wearer. When you wear Lucy Quartermaine you are going to be noticed. We are all unique and we need to embrace that and I hope that comes across in my new brand vision.”
The vision states:
“Wear a piece of Lucy Quartermaine jewellery and ‘Be Unique’.
Each statement piece is carefully hand-crafted in Sterling silver or rose gold vermeil and highly polished to reflect the individuality and personality of the wearer.
With our collections, you are sure to turn heads and attract deserved admiration as your inner confidence shines through.
We believe that ‘life is too short to wear boring jewellery’, and want you to stand out from the crowd.
A piece of Lucy Quartermaine jewellery is as unique and fabulous as you are.
Why blend in when you can stand out?
Be you, be unique.”
Visitors are invited to the designer’s stand at Jewellery & Watch on Sunday Feb 3 and Monday Feb 4, to enjoy a glass of champagne and celebrate the new vision from 2-3pm.