British jewellery designer Lucy Quartermaine has decided to rebrand from LucyQ to Lucy Quartermaine.

Quartermaine will unveil her new brand name and logo at the forthcoming Jewellery & Watch, after deciding to use her unusual and memorable name in full from this month.

The designer’s stand at the show will bear the new logo with the website moving to the new name later this month.


Quartermaine’s new packaging, carrying the Lucy Quartermaine logo, will be introduced in the coming months.

Commenting on the new name, Quartermaine says: “I have always loved the name Quartermaine – it is very old and of noble origin. It speaks of elegance and sophistication and as such better represents the quality of my jewellery.”

LucyQ will remain as the brand name for Quartermaine’s exclusive collections for The Jewellery Channel and sister company in the US, TLC.