LucyQ takes on the US market


British jewellery brand, LucyQ, is set to launch in the US market as founder Lucy Quartermaine appears on American jewellery channel TLC.

TLC is the sister channel of UK based TJC (The Jewellery Channel), which Quartermaine appears on regularly. Last month though the jewellery designer crossed the Atlantic for her first foray into US TV.

The debut show was a huge success as LucyQs covetable pieces sold in the tens of thousands of US dollars.

Story continues below

Quartermaine has now been signed to appear on a regular basis and will be jet-setting to Austin, Texas, where TLC is based, again in early December when she will do three live shows on the 7, 8 and 9 .

Each show is live on air for four hours, during which Quartermaine will be promoting the pieces from her UK Jewellery Channel collections including exclusive jewels from the Art Deco and Drip collections which sold particularly well on the US show last month.

Lucy Quartermaine comments: “This is such an exciting opportunity for the LucyQ brand. My collections for The Jewellery Channel have performed so well it made complete sense to take the pieces to the US consumer via TLC. They were so successful they have asked me to be a regular contributor so we can build up a loyal fan base. My US customer is particularly attracted to the bold and daring style of LucyQ.”

Tags : art decobritish brandDripfashion jewellerylucy quartermainelucyqThe Jewellery ChannelTJCTLCus marketUS TV

The author Stacey Hailes

Editor, Professional Jeweller

Leave a Response