Luxury jeweller Graff has opened the doors to its newly-refurbished boutique on London’s prestigious Sloane Street.

Featuring a contemporary design, based on a retail concept by Peter Marino, visitors are greeted by a striking gold exterior punctuated by the distinctive Graff Icon motif.

The retail space is embellished with an array of materials sourced from around the world by Graff’s in-house interior design team. Striped calacatta d’oro and portoro marble floors are supplemented by highly ornate Bohemia crystal chandeliers, comprising hundreds of hand-blown glass spheres cluster in bronze and gold tones.Sloane Street Interior (2)


A library area within the VIP room features two bookcases which display the Graff coffee table book – along with titles on the subjects of travel, art and wine – demonstrating the depth of the Graff brand and just some of founder Laurence Graff’s passions.

The company has incorporated leather desks for customers to peruse the jewels available in-store, including a 58.06 carat Fancy Yellow radiant cut diamond ring, striking yellow and white diamond dragonfly brooch (76.90cts), and men’s and ladies timepieces.

Sloane Street Interior (1)

Graff operates more than 55 boutiques globally, including three London locations: Sloane Street, Bond Street and within Harrods’ Fine Jewellery Room.

Previous articleAccessorize to be axed from shared Monsoon stores, claims report
Next articleCatwalk trends inspire Kit Heath’s silver special