LVMH will use its perfume production lines to start making hand sanitisers as the coronavirus outbreak escalates.
The luxury conglomerate, which recently acquired Tiffany & Co, wants to help tackle a nationwide shortage of the anti-viral products across France.
“These gels will be delivered free of charge to the health authorities,” LVMH confirms.
France has now seen 120 deaths from the coronavirus as the pandemic spreads.
The UK, which is also struggling with a shortage of hand sanatisers and soaps, has had 35 confirmed deaths so far.
This week LVMH will produce 12 tonnes of sanitiser instead of the usual Christian Dior, Guerlain and Givenchy fragrances and cosmetics made at its three French sites.
“LVMH will use the production lines of its perfume and cosmetic brands… to produce large quantities of hydroalcoholic gels from Monday,” LVMH reveals in a statement.
It continues: “LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities.”
In the UK, the Prime Minister is due to ask UK engineering firms on Monday to shift production to build ventilators for the NHS.