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LVMH Group confirms commitment to Baselworld

Visitors are seen during the press day of Baselworld watch and jewellery show on March 22, 2017 in Basel. The world's biggest watch fair will open in Switzerland this week, even as slumping exports of luxury Swiss timepieces appear to dash hopes of a market rebound. / AFP PHOTO / Fabrice COFFRINI (Photo credit should read FABRICE COFFRINI/AFP/Getty Images)

The LVMH Group has confirmed its brands will be showcasing at the 2020 edition of Baselworld.

The group’s brands, Bulgari, Hublot, TAG Heuer and Zenith, will continue to occupy four massive stands right at the entrance of Hall 1.

For 2021 and beyond, Baselworld has announced it will be collaborating with the Group and its brands on new presentation concepts and formats.

“A common decision was reached today, together with Bulgari, Hublot, TAG Heuer and Zenith, to confirm our presence in Baselworld in 2020. We support Michel Loris-Melikoff and his team in their project to redefine and renew the concept of this major event for the Swiss watch industry,” says Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer. “Our discussions and the changes that will be implemented will allow us to reassess our future involvement after the next edition.”

Baselworld managing director, Michel Loris-Melikoff, adds: “We are delighted to be cooperating with LVMH and the Bvlgari, Hublot, TAG Heuer and Zenith brands again in 2020 and jointly shaping the future of Baselworld.

“Baselworld will support each LVMH brand in the design of innovative exhibition formats for their presence in 2021 and beyond. The purpose of these new formats is to let each house express its creativity and provide an outstanding brand immersion.”

The LVMH group joins Rolex and Patek Philippe, which have also confirmed they will participate next year. Rolex has even said it will expand its presence, and is expected to occupy the space vacated by Breitling with Tudor.


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