American department store to sell to UK consumers.

Legendary US department stores Macy’s and Bloomingdales are planning to take a slice of the UK watch and jewellery market as it starts to sell to UK shoppers directly online.

British jewellery and watch retailers will now face competition from Macy’s and its huge offer of fine and fashion jewellery and wide selection of branded watches that range from Marc by Marc Jacobs to Bulova.


The two websites have already updated its pricing structure with prices shown in GBP to shoppers located in the UK. The New York-listed chains will now accept online orders from customers using its and websites outside of the US, providing the order does not exceed $2,500 (£1,500).

The move to facilitate international transactions follows a tie-up with e-commerce firm FiftyOne, which is providing a platform that will see shoppers see product prices in their local currency, guaranteed order totals and cost-effective international shipping rates.

Customers can expect “most” in-stock items to arrive within four to 13 business days after the order is placed, the retailer said.

Macy’s operates more than 800 stores throughout the US and remains a popular destination with foreign tourists. However, up to now it has struggled to monetise its relationship with their customers once they return to their home countries.

Overseas shoppers paid 36 million visits to the Macy’s website last year — around 8% of total traffic — and the company wants to convert these into online sales.

Macy’s is understood to have tested its new international sales capabilities in the UK, Australia and Canada during the past three weeks, and will now extend the facility to more than 90 countries.

Most items on its website will be available to purchase with the exception of cosmetics, fragrances, furniture, appliances and some exclusive clothing lines.