Networking element of buying group appealed to independent retailer.
Independent retailer Mallards has joined the Company of Master Jewellers (CMJ).
The seven-store retailer operates in the south and east of England, in locations including Basildon, Leicester, Peterborough, Nottingham and Southend.
Mallard’s regional manager Paul Ervin quoted the networking opportunities of the CMJ as one of the main reasons for joining.
He said: "Hopefully, along with the favourable terms from suppliers, [the networking] will give us a competitive edge against the multiples. After speaking with many retail jewellers who were already CMJ members, they confirmed my belief that this was definitely the way forward for Mallards."
Mallard Jewellers was founded in 1989 in Ilford and has since expanded to seven branches. Each branch operates as a retail jeweller and pawnbroker, selling pre-owned items alongside brands including Pandora, Thomas Sabo and Time Products.
CMJ chief executive Willie Hamilton said: “We warmly welcome Mallards to CMJ and look forward to seeing their team at our next trade event in March. Pro-active independent retailers like Mallards, who are expanding their businesses and know the value of remaining sharply competitive can gain enormous business advantages by becoming a CMJ member."
The CMJ will host a stand at Jewellery & Watch Birmingham, which opens this weekend.