Inspirational jewellery brand, Mantra Jewellery, is again running a daily giveaway Advent Calendar competition, to reward and thank its followers.

This is the third year that Mantra has given away a prize a day, throughout December, as a way of thanking its regular customers.

Forming part of Mantra’s ‘Mindful Christmas’ campaign, this year’s advent calendar features a mindful mantra every dayThe da including ‘Be here now’, ‘Be still, be present, be mindful’ and ‘Peace comes from within’, which are posted on Instagram each day.


Each day’s prize is a Mantra necklace, with pieces representing mantras such as ‘You’re the reason I’m smiling today’, ‘I am fearless and therefore powerful’, and ‘Sky above me, earth beneath me, fire inside me’.

In the few days since launching, the advent competition has attracted over 12,000 entries already.

This campaign follows Mantra’s successful Giving Tuesday campaign, which ran from the Thursday before Black Friday to the end of the day on Giving Tuesday (Dec 3). 10% of all of Mantra’s online sales are donated to charity throughout this period.

Mantra Jewellery founder, Jo Stroud, shares: “At Mantra, we are committed to making a positive change in the world, bringing more joy, support and empowerment to people who need it the most. #givingtuesday provides a great opportunity to do this. We participate in Giving Tuesday rather than Black Friday, as it fits with our brand ethos so much better.”

Giving Tuesday is always the first Tuesday after Black Friday. The Giving Tuesday campaign, which began in America, is an antidote to the mass consumerism of Black Friday, and aims to get people thinking of others in the run up to Christmas, be it through donating to charity, volunteering or simply helping a  friend, neighbour or family member.

Founder Jo Stroud splits Mantra Jewellery’s donation between the 8 charities the brand works with closely already, with their dedicated charity initiative, ‘Mantra Changes Lives’. These charities are: MIND, Bullying UK, Care International, Breast Cancer Haven, Trees for Cities, Women for Women International, Modern Muse and CALM.