Maple Leaf Diamonds has partnered with the Toronto Wolfpack rugby team for their inaugural season in the Kingstone Press Championship League.
The new partnership places the Maple Leaf Diamonds logo prominently on the right chest of both the Wolfpack home and away jerseys for the new 2018 season.
Maple Leaf Diamonds director, Michael Minister, shares: “We were introduced to the Toronto Wolfpack in September as guests at one of their play-off games. We immediately knew the Wolfpack was a brand we wanted to associate with. Our Maple Leaf Diamonds collection is available at leading fine jewellers across Canada as well as over 100 retailers throughout the UK. This shared geographic exposure is what lead us to pursue this opportunity.”
“We have some imaginative and novel ideas to maximize this partnership both in Canada and the UK, and cannot wait to develop these as the season progresses.”
Maple Leaf Diamonds is an internationally recognised Canadian diamond brand that is synonymous with diamonds that are fully traceable from mine to finger. Maple Leaf Diamonds are mined in the pristine wilderness of Canada’s north and are among the highest quality found anywhere in the world.
The Toronto Wolfpack is a professional Rugby League team dedicated to progressing through the RFL’s ranks, from League 1 to the Super League. They are Canada’s first professional Rugby team, and the world’s first transatlantic major professional sports team.
The partnership sees a significant investment from Maple Leaf Diamonds at a crucial time for the Wolfpack ahead of their debut in the Kingstone Press Championship.
Toronto Wolfpack’s new General Manager, Scott Lidbury, explains: “This fantastic partnership sees the Wolfpack proudly associate with a premium product and one of Canada’s prestige brands. Through this deal we hope to see the expansion of both brands in Canada and the UK.
Maple Leaf Diamonds will give away $5,000 of their merchandise during Game Day activations. This allows supporters in attendance at matches the chance to win an item of Canadian diamond jewellery.
The 2018 jerseys featuring the Maple Leaf Diamonds logo will be available in early January, and worn in pre-season games before the first league match of the season which is an away game against the Leigh Centurions on February 4th.