Vintage jewellery brand Susan Caplan has agreed a new partnership with both Mappin & Webb and Goldsmiths, the two UK jewellery retailers under the Watches of Switzerland Group banner.

The long-term partnership will see the companies collaborate on a number of different projects, including an exclusive 1970s collection, and is part of Watches of Switzerland Group’s dedication to sustainability, a statement revealed.

At launch, the Susan Caplan Collection for Goldsmiths and Mappin & Webb will be made up of 28 pieces from brands like Chanel, Dior and Givenchy dating back to the 1970s.


Initially, the collection will be available online only as the group continues to invest in its e-commerce platforms.

The Watches of Switzerland Group executive director, Craig Bolton, said: “We’re thrilled by this new partnership with Susan Caplan, which advocates sustainability by giving jewellery from the past a new lease of life.

“We continue to drive sustainability as a business by reducing the environmental impact of our product delivery, packaging and service.”

Caplan started the brand in 2008 in London and has since emerged as a successful curator of vintage pieces.

She commented: “Our vision to curate luxury vintage jewellery stemmed from a desire to see the world’s most beautiful costume jewellery celebrated for eternity.

“Rather than being lost to time, our collections can be enjoyed by a new generation.

“It’s our great pleasure to present Goldsmiths and Mappin & Webb customers with a curated collection of exclusive, sustainable pieces originally designed and now fully restored to last a lifetime.”