Marc Ecko launches PR push celebrating indie life


Facebook-driven initiative offers discounts, blogs and live Q&As.

By Craig Heatly

Marc Ecko timepieces has launched a new Facebook-based marketing campaign called Indie For Life that features “indie leaders” from the worlds of business culture and arts.

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The campaign has been designed to expand the brand’s reach and engage with a whole new market as it celebrates indie lifestyles.

As part of the campaign the watch brand will create blogs, sweepstakes, polls and special offers on Marc Ecko watches.

With each live web chat with an indie leader, users have the opportunity to win the watch worn by them during the live question and answer session. Those who miss out on the prize also get the opportunity to buy a limited number of the same Marc Ecko timepiece at 50% discount.

Recently featured in the Ecko Time Chamber, the handle the brand is giving its web chats, was entrepreneur, author, filmmaker and product designer Paul Budnitz. At the end of his live question and answer session, users were offered a chance to win the Ecko 20:20 digital watch, which usually retails at about £100.

Not only does the Facebook site offer competitions and web chats, it also offers fans of the Marc Ecko brand the latest news on product launches and global events.

Marc Ecko Timepieces global brand director Stephen Stolz said: “We want this to be a celebration of the indie lifestyle, whether it’s business, culture, the arts, blogging, there are no limits to the new ideas hatching every day. This is what Marc Ecko has always been about, and we want to spread that.”

Tags : Facebookindie for lifemarc eckoPRwatches
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