Initiative gives online retailers an offline experience.
By Deepa Narwani
Maria Allen Jewellery has set up a pop- up store in Richmond as part of the Popup Britain initiative.
Popup Britain will give online retailers a taste of offline retail experience over a period of three months.
The scheme is inspired by StartUp Britain’s StartUp High Street campaign and is intended to raise awareness of the importance of independent retailers to Britain’s economic health.
Maria Allen Jewellery founder Maria Allen said: “I think that the idea of PopUp Britain is fantastic and I’m really glad to be taking part. My jewellery business is run online so getting the chance to sell in a pop- up shop for two weeks means that I can meet my customers, they can see my jewellery in person and I love hearing feedback from them on my designs.
“It can be a great chance for small businesses to test the market and see what it is like to run a shop. I think that all six of the businesses currently taking part make a great collective.”
Other business include Vulpine, clothing for cyclists, Morrow Outfitters, a family hosiery business, Elephant Branded, makers of handmade wallets and bags from Asia and Africa, Tier One Clothing, makers of professional clothing and Bertie and Jack who sell original artwork.
Maria Allen Jewellery is a British jewellery brand that features vintage illustrations on cherry wood, fusing traditional and modern together. Each piece is hand made in the UK, using wood from sustainable sources.