MW2 in Wilmslow has been open for five weeks but is planning to have an official launch next week.

Party to be held after MW2 soft opening headed up by daughter Milly.

Mark Worthington Jewellers is getting ready to officially launch its new diffusion store MW2 in Wilmslow to the public with a major opening ceremony planned for next week.

MW2 has been open for five weeks now but the retailer has described the initial opening period as a soft launch to allow it to get to understand the brands it stocks and the new retail systems, which have been installed by Bransom. Despite keeping a low profile the store said that initial trade has been “pretty good”.


The store has been designed as a new fascia separate to Mark Worthington Jewellers that will carry branded jewellery from well-known names including Pandora, Swarovski, Georg Jensen and Nomination.

MW2 has taken a unit at 2 Water Lane in Wilmslow, just up the road from the main Mark Worthington Jeweller store at 7 Water Lane. The new shop is being run by Milly Worthington, daughter of the business’s founder Mark Worthington.

The two-floor shop has been fitted out with a bespoke interior, aside from a Pandora shop in shop, with design features including leather wall panels, glass landing upstairs, seating areas and plasma TV screens. Milly Worthington said that the shop, which she described as having been “two-and-a-half years in the making” has been dubbed by fans as the Geneva of Wilmslow.

She added: “It’s been called the nicest shop in the UK by some people. It’s pretty exciting. We opened quite quietly and we’re just starting to email customers now.”

Plans are underway to create an opening night to remember with a guest list of 1,000 people drawn up for the celebrations next Thursday, which will coincide with the town switching on its Christmas lights. Worthington says she is organising the erection of a marquee outside the store to accommodate all the guests.

The Mark Worthington Jeweller business is truly a family run model, says Worthington who explained that while MW2 is “my new project”, her father is the front man of the main business and her younger brother had been put in charge of running the e-commerce arm.