Bransom Retail Systems has seen its sales soar by 50% as jewellery retailers invest more in business management systems to improve their productivity and efficiency.

Bransom’s customers have “invested heavily” over the last 12 months, boosting the company’s annual sales by 50% in the jewellery sector alone.

According to an official press release: “The release of the bsmart2 solution along with new product and service development have been key factors in this high uptake by the trade.”


Managing director Chris Garland commented: “Firstly, thank you to the continued support of our clients and their investment in our product and services. This kind of increase just shows how confident our clients are in the product they use.”

“The retail process has become highly digital, with email, online and social media all being important parts of the shopping experience. In the back office, ensuring stock is correctly priced, described and pictured, readily available for EPoS and website, and orders promptly placed on suppliers is critical in maintaining high sales levels.”

Garland explains that increased business confidence in the last two years has given rise to a greater investment in IT and technology, something which is impacting businesses across all sectors and areas of the UK.

He adds: “Retail systems today need to be more focused on customer loyalty and communication to increase footfall, cross-sell and deliver exceptional levels of service. Independent jewellers are well placed to offer a personal and friendly service but need automated solutions to manage the process cost-effectively.”

Bransom’s bsmart2 system delivers an integrated package to meet retailers’ needs, from EPoS touch tills, repair management and tablet-based sales input to integrated VAT and accounts, with a SAGE interface and live sales reporting. New developments for the system include a real-time web based stocktaking system and enhanced e-marketing tools.

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