Back On The Highstreet (BOTH) did not exist this time last year. It is the brainchild of Parify director and owner Scot Walker, who saw the pandemic wreaking havoc among retailers and knew that something had to change.
While larger jewellers and brands tended to already have an e-commerce offering when lockdown first took hold, many smaller independents were left without a lifeline.
This is where BOTH comes in. “Scot knew he could provide a quick and effective solution to the store owners, many of whom may have been somewhat reserved to enter the digital realm,” explains BOTH’s Mark Hollis.
The company allows retailers and suppliers to get online fast with its website-building tool.
Make sure to keep an eye out for company updates as BOTH is adding new services all the time, including video call options and physical backdrop advertising.
MARKET MOVERS IS SPONSORED BY NEILSON PHOTOGRAPHY