Bridal jewellery supplier Gemex has been going from strength to strength as the team, led by owner and managing director, Lee Ruben, strive to put the retailer first.

In a day and age where bespoke and personalisation are king when it comes to bridal jewellery, Gemex offers products and service solutions to enable their retail partners to capture a share in this part of the market.

It is these qualities that led jewellers to come out in full force to vote for Gemex to win Professional Jeweller’s Fine Jewellery Brand of the Year accolade last September.


Many commented on Ruben’s innovative approach to business and commended the company for offering an easy-to-use app, which allows them to sit with consumers and browse through a wide variety of size, metal, and diamond options, and cater to all tastes and budgets.

Following on from this win, the company went on to scoop our end of year Bridal Jewellery Collection of the Year accolade, showing the strength of its products are just as valuable as the service Gemex offers.

Together, these achievements have helped Gemex open more retail doors across the UK and Europe as the firm was inundated with enquiries from jewellers wishing to stock the company’s award-winning products.

Lee Ruben makes sure his business is ahead of the curve, and as such it is no small wonder that Gemex continues to sparkle and gain recognition for all it does in the UK jewellery industry.