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MARKET MOVERS: Matt Finnerty, UK sales manager, byBiehl


It’s not easy launching a brand into the UK market right now, but Danish jewellery brand byBiehl has proven it is certainly not an impossible task.

Not only has the brand managed to touchdown in the UK with its fashion jewellery designs, its managed to secure some of the best stockists the nation has to offer.

To date, byBiehl has around 35 stockists in the UK, a number that keeps on growing.

While a lot of the company’s success can be attributed to the quality of the products, with designs being relatable to the modern woman, and a strong marketing strategy, which includes working with local influencers to drive footfall into stores, Finnerty is also worthy of acknowledgement.

Finnerty joined byBiehl at the start of its international expansion, and has led the brand into some of the UK’s award-winning jewellery stores, such as Mococo, TH Baker, Swag Jewellers and Allum & Sidaway.

Finnerty brought with him a wealth of experience working in the watch and jewellery industry, where he has built up strong relationships with retailers, and successfully introduced new brands to the market.

In his role as UK sales manager, Finnerty leads the executions of byBiehl’s strategy, and is responsible for adding new accounts.

One accounts are opened, Finnerty fully supports byBiehl’s retail stockists with in-store training and consumer events which aim to lift the brand’s profile and boost business for jewellers in the UK.


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