Jewellers can now access a free Instagram course designed to help the trade implement an effective strategy and bolster business.

The course has been created by jeweller and marketing professional, Victoria Brown (founder of The Jewellery Spot) to help jewellers use the social media platform to win sales.

Called ‘Boost your Instagram’, the course teaches jewellers how to create a simple Instagram strategy to help drive more of their ideal customers to their account.


It’s a virtual three-part course, which you can sign up to on Brown’s website – The Jewellery Spot – and it will be completely free for the whole of May.

Victoria explains why she decided to offer the course for free: “I could just see how many jewellers are struggling to survive at the moment.  And I desperately wanted to do something to help.

“Teaching people how to use social media platforms like Instagram, will really help them to drive more customers to their brand, and it’s something that they can work on when maybe they can’t get into their studio right now.

“Instagram in particular, is a brilliant platform for jewellers because it’s so visual.  It just takes a bit of know-how on how to engage with your ideal customers.  And that’s where I can help.”

15 years of experience in communications and marketing has helped Brown to build an Instagram strategy, which has in turn enabled her to grow her own audience quickly. Now she wants to help others do the same.

“I started The Jewellery Spot to help give the contemporary jewellery industry a boost, by inspiring jewellers and educating them. It’s something I’m so passionate about. So I’m thrilled to be doing something to help them in their time of need.”

Jewellery professionals don’t need any previous experience of Instagram to take part in the course.