Retailer signs deal with Pursuit to use Lifestyle software.
By Deepa Narwani
County jewellers Martin & Co have switched to Pursuit Software’s Lifestyle iPad technology.
The Pursuit installation embraces back office stock management, e-commerce and point of sale modules. It also connects directly with a Sage accounting package.
Martin & Co owner Jonathan Dimmer said: “The way Pursuit transfers data between system modules in extremely impressive. A key attraction is that it operates in real time. The current stock position is there for each staff member to see, the stock records are automatically updated the instant a sale is made. This equally applies to e-commerce. When an item is de-stocked, it shows up straight away.”
Martin & Co participates in a variety of prestigious national events, including the horse trials at both Badminton and Burghley, and the
Cheltenham Festival and the retailer plans to use the Lifestyle technology at its trunk shows at such events.
Dimmer added: “With this technology we can virtually take the shop with us on a G3 tablet device.”
Pursuit Software managing director Mike Burns said: “The adoption by Martin & Co of the Pursuit system is strong evidence of a growing recognition among retailers that the traditional counter and till based point of sale is not in keeping with the times. Lifestyle on a mobile device is not only the new till, it has the power to enhance the entire sales process and, with that, the customer experience.”