Private label firm hires new talent to create jewels for high street.

Product design and procurement specialists Matrix APA has announced the launch of a new division dedicated to designing and producing private label jewellery for retailers.

The company has expanded into jewellery design in response to the demand from its existing portfolio of global high-street retailers including New Look, John Lewis, Next, Forever 21 and Topshop.


As part of the expansion, Matrix APA has employed new design, sourcing and merchandising staff across its London, Hong Kong and China offices.

An initial library of 500 jewellery designs has been developed and Matrix says it expects to add another 3,000 items to the collection before the end of 2014. Among this year’s design inspirations are Korean, Japanese and South American cultures.

The company has also moved to a new 6,000sq ft office in Clapham, London, with two showrooms and library of over 20,000 product samples across multiple categories.

Matrix APA chief executive Charlie Bradshaw said: "In this competitive industry it is imperative to design and manufacture new, quality trend led products whilst keeping an eye on profitability and commercial viability. With our fantastic creative teams in London and operational proficiency on the ground in the Far East, we are always able to create, source and deliver best-selling product for retailers around the world.

"We are therefore delighted to be able to translate our methodology and know-how to deliver high-street fashion Jewellery to all of our clients including Forever 21 who have just placed their first order with us in this category.’’