CMJ launch helps brand go ‘from strength to strength’ among retailers.
Silver and gold vermeil jewellery brand Meadow Jewellery is enjoying a boost in the UK, having launched at the Company of Master Jewellers’ buyers’ meeting in August and winning House of Fraser as a stockist.
Craig Skinner of CL Edwards, distributor of the brand said that Meadow Jewellery has gone from ‘strength to strength’.
“We have secured 55 nationwide independent stockists including some CMJ members, with more coming on board for Christmas. We have also updated the Meadow Jewellery website and now have a Facebook fan page."
The brand is also sold through 11 House of Fraser department stores, including Edinburgh, Meadowhall in Sheffield, Milton Keynes, Bristol, Cardiff, Belfast and Dundrum. Akin to Pandora, Kit Heath and Swarovski it is also sold through the House of Fraser website.
The Meadow Jewellery brand features composeable pendants with tag-like charms that can be worn alone or in sets together. They have a nature theme, with insects and plants featured in most designs.
The pendants and chains are made in rhodium plated silver, with some with stone-set, enamelled or gold plated. In a bid to avoid counterfeit versions, the brand has stamped each of official designs with a butterfly motif.