In a country with some serious problems at the moment, consumers have lept at the chance to own Babette Wasserman’s fun AW17 cufflink designs.
Playful pieces include balloon animals, available in sterling silver and yellow gold plate, intricate bicycles and origami dinosaurs to name a few.
Men’s jewellery is a growing category for Babette Wasserman, with male consumers of all ages embracing the brand’s affordable luxury offering. One of the most popular pieces of the year has been the Balloon Dog cufflinks. Inspired by pop culture, the popular cufflinks are fun and easy to wear with day or evening attire.
This year Babette Wasserman has noticed an increase in self-purchasing male consumers in store, while Instagram and Facebook has been instrumental in drumming up sales for the men’s jewellery range.
Department store Debenhams has also featured the AW17 cufflinks on its social media accounts.