They say go big or go home and that’s exactly what Fred Bennett did for AW17 as jewellery supplier Gecko added 65 new designs to the brand’s portfolio.
Fred Bennett’s AW17 range came complete with fresh new branding, which was located centre stage on Gecko’s International Jewellery London stand, new points of sale, a consumer-facing catalogue, and video marketing materials which were very well received.
For Gecko, Fred Bennett is one of its bestselling brands as it offers retailers a chance to tap into the growing men’s jewellery market.
New styles that have been particularly popular include torque bangles, ID bracelets, and various neckwear designs in both leather and dog-tag styles.
As male consumers continue to embrace more colour, Gecko also introduced semi-precious stones such as grey howlite and lapis to the brand’s AW17 mix.