Men’s Jewellery Highly Commended: Custom by Anchor & Crew

Anchor and Crew

Launched as an alternative interpretation to women’s charm brands, Anchor & Crew introduced the Custom collection this year.

Custom allows shoppers to do exactly as the name suggests — customise pieces.

Consumers can simple chose a handcrafted sterling silver clasp, and accessorise this with rope, leather or silver chain bracelet lines, which in total offers hundreds of possible combinations.

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Having sold many of these designs since the launch, Anchor & Crew has reported tens of cases of repeat purchases of additional bracelet lines, and have noticed customers buying two clasps in one purchase.

When it comes to men’s jewellery, Anchor & Crew is at the forefront of innovation, keeping in touch – and ahead – of the ‘next big thing’.

Through forward-thinking collections such as Custom, the brand’s store count surpassed 100 this year, and Anchor & Crew had to move its head office to keep up with demand.

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The author Stacey Hailes

Editor, Professional Jeweller

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