Launching at Inhorgenta in February 2016, the Dinghy collection has proved to be hugely popular and earned a place amongst Anchor & Crew’s established bestsellers.
At a new attractive price point, first time customers have become followers of the Anchor & Crew brand, developing their brand journey by stacking old and new bracelet designs together.
The Dinghy collection has widened Anchor & Crew’s age appeal with stockists reporting new custom coming from the teenage male market.
Understanding the potential of the Dinghy range, Anchor & Crew built on its success by launching a new design at International Jewellery London.
Now, the Dinghy collection comprises of four designs available in a choice of 14 colours. Each piece in the range features an iconic anchor motif.