Personalised jewellery brand, Merci Maman, has appointed a new chief executive officer.

Effective immediately, Jean-Michel Ledru, is replacing the award-winning jewellery brand’s founder, Arnaud de Montille, who will now take on the role of chief financial officer.

Jean-Michel Ledru is a highly qualified, successful and well-regarded business leader who has experience in finance, sales, training, HR, operations and business management and worked in more than 25 countries in Europe and Africa.


Previously head of EDHEC’s Business School corporate incubators and programme director of its MSc in Entrepreneurship & Innovation, the new chief exec has gained significant experience in helping structure and nurture the growth of multiple businesses. He has also been a involved with Merci Maman as a member of the board, and has been collaborating with the brand’s co-founder, Béatrice Montille, since 2015.

Merci Maman says the combination of his experience, drive and culture makes him an ideal fit for the brand’s next stages of growth.

Founders of Merci Maman, Béatrice and Arnaud de Montille, state: “Jean-Michel is a people and customer centred individual with a strong history of creating highly engaged teams, which ideally suits him to Merci Maman’s strong culture. He has excellent business experience and the drive to help us take the company to the next level of growth and development.

“Jean-Michel has been involved in the company as a member of the Board and has been collaborating with Béatrice since 2015 when she was appointed patron of EDHEC’s MSc in Entrepreneurship led by him. We are very pleased to continue building this strong relationship with Jean-Michel and we look forward to working with him over the next few years to continue the exceptional growth of our business.”

Commenting on his new role, Jean-Michel, adds Ledru: “I am very happy to join the team and the great adventure of Merci Maman! With the founders and the management team we have the ambition to continue the strong growth of the company, and to accelerate its international development whilst keeping the values of the brand which structure the team and to which our customers are so attached.”

Merci Maman has been going from strength to strength in the UK and internationally.

Earlier this year the London-based brand scooped the Queen’s Award for Enterprise in the International Trade category for a second time.

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Jewellery brand wins prestigious Queen’s Award for second time