London-based personalise jewellery brand Merci Maman is marking 10 years in business with a month of celebrations.

The commemorate the milestone, Merci Maman has launched an anniversary collection, a special offer on its website, and will be hosting an exclusive event in London.

The anniversary collection comprises three necklaces, offering different combinations including two sizes of hammered disc charms, a hand-engraved message chosen by the customer and a choice of 12 coloured birthstones. This collection will be launching on October 10.


Béatrice de Montille, founder of the brand, explains the inspiration behind this collection: “The 10th Anniversary Collection celebrates an amazing milestone for us as a brand. We chose a collection of our most iconic charms with a modern touch to represent the way we have developed our jewellery as we have grown.

“We wanted to create a really versatile collection to celebrate the past 10 years, combining our favourite charms from past and present designs, including hammered textures, colourful birthstones and discreet edge-engraving.”

As a thank you to their customers, Merci Maman will be offering a unique 20% discount on its entire website for 24hours in October.

Merci Maman will also be hosting a private event at La Résidence de France in London on October 19. The evening is an opportunity for the brand to share 10 stories and 10 milestones of their success and growth with VIP customers, press and influencers. The celebration will feature a live engraving bar where guests will each receive a personalised piece of jewellery.