This year personalised jewellery brand Merci Maman will be celebrating all mother-figures with a new ongoing campaign, ‘Celebrate Her’.
The campaign focuses on the importance of the strong female figure, honouring foster mums, adoptive mums, single mums, secret mums, nanny’s, step-mums, godmothers and aunties.
To support the campaign, Merci Maman is amplifying the importance of strong women, through its personalised jewellery and gifts and speaking to women from all forms of motherhood through their podcast, Merci Maman: Studio Stories.
UK country manager, Alix Stanworth, explains: “This Mother’s Day we are celebrating all women, and exploring all journeys of motherhood, whatever your story. ‘Celebrate Her’ aims to be inclusive of all women, from foster parents to those who have experienced the unimaginable pain of losing a child. To us, motherhood is more than DNA and it comes from within.”
Merci Maman also recently launched a collaboration with Cath Kidston, which will run throughout the year.