Jeweller expects accolade to lead to a boost sales.

By Kathryn Lewis

Michael Frank Jewellers in Wickford has been named the best wedding ring retailer in Essex by the Essex Wedding Awards.


The retailer, which has a workshop in London’s Hatton Garden and a Wickford retail outlet, received the award last month at a ceremony at Five Lakes, Maldon.

Judges were brought in from retailers House of Fraser, Coast and BHS, as well as the Federation for Small Businesses. Four newly engaged couples also sat on the committee.

Michael Frank Jewellers owner Michael Stapleton said the award will likely lead to an increase in sales. “We already have a brilliant reputation on the wedding fayre circuit and many of our clients come to us through word of mouth anyway but by way of example, the awards in Kent which are now in their second year have demonstrated that after 12 months use of the finalist or winner status, many companies have experienced increased commercial growth and customer awareness," he said. "So this can only aid our business and give customers a seal of approval when looking for a supplier.”

Stapelton said he was thrilled to have been recognised by the Essex Wedding Awards. “We work extremely hard and provide exceptional customer service which we pride ourselves in and always go that extra mile to ensure our clients are happy," he said. "So to get external recognition for our work is fantastic. Our team work extremely hard and this award has made all the long hours all worth it.”