Family-run jeweller Michael Spiers has launched a competition to award local heroes with £1,000 worth of jewellery.

Dubbed the ‘MSLocalGem’ campaign, Michael Spiers is offering local heroes in the communities it resides in the opportunity to win £1,000 worth of vouchers to spend in store, and donate £1,000 to a charity of their choice.

Utilising the power of social media, the south west-based independent jeweller is asking its customers to nominate their very own hero who deserves recognition for all they do for their community.


To put someone forward, shoppers must follow Michael Spiers on social media, and share the jeweller’s post on the competition with the name of their nomination, reasons why, and the hashtag #MSLocalGem.

A winner will be announced from public nominees in Easter, Summer and Christmas.

The jeweller shared on social media: “As a local family run jewellers in the ‘happy occasions business’ we want to share the Michael Spiers experience and bring the happy occasion feeling to you.”

On Facebook, the post has already been shared 170 times, and has received over 220 comments.

Michael Spiers told the Plymouth Herald: “We’re celebrating 60 years of Michael Spiers and considering what happened at our Truro store (subject to a robbery in January) and the support we’ve received for this and throughout our 60 years of business in the South West we wanted to give something back to the community.”

Michael Spiers dominates the luxury retail market in South West England. The jeweller has a store in Exeter, Plymouth, Truro, and Taunton, and enjoys clientele such as Lord Sugar.