TV star Amy Childs puts name to crystal-studded range by brand.
Amy Childs, former star of reality soap The Only Way is Essex, has put her name to a range of jewellery created by brand Mikey.
The collection – known as the Amy Childs Collection by Mikey London – is comprised of colourful crystal-studded jewellery with design motifs such as hearts, lips, skulls and spheres.
Retail prices for the jewellery range from £12 for a pair of crystal stud earrings to a crystal-studded necklace with a skull design at £99.
Mikey London and Childs held a press call at The Millenium Hotel in London’s Mayfair to officially launch the collection. At the launch Childs posed for photographers while lounging in a bath tub wearing a silver bikini and stacks of the jewellery.
The deal with Mikey is the latest in a line of product endorsements for the star who has also put her name to clothing ranges, shoes, fitness videos, a perfume and beauty products including fake eyelashes.
Childs is not the first TOWIE star to collaborate with a jewellery company. In January former co-star Harry Derbidge teamed up with Lemonade Jewellery to create a line of crystal-studded jewels not too dissimilar to the Amy Childs Collection by Mikey London. Childs attended the launch of Derbidge’s collection at London venue Jewel in the same month.