Kickstarter, Mirka Janeckova, has launched a brand new online shop to support the expansion of her business.

Janeckova had a very successful International Jewellery London this year, not only was she part of the Kickstart initiative but she also won the Editor’s Choice Award for Innovation and secured seven new stockists including Johnny Rocket and London Rocks.

Now, Janeckova has launched an online store in order to keep pushing her business forward. The new shop helps explain to clients the properties of the unusual materials Janeckova uses in her jewellery, such as porcelain, and also expands on the philosophy behind her designs.


Although most of Janeckova’s stockists are UK based, she also has clients all over the world and wanted to launch an online store which would make it as easy as possible for people around the globe to access her jewellery offering.

Janeckova comments: “I had a plan to launch in the autumn so I choose a date which is important for me –November 17 – to commemorate the ‘Velvet’ Revolution when Czechoslovakia becomes A democratic country again. I like to do major business decision on significant days.”

Currently the website showcases pieces from four collections – Silver, Coral, White and the newly unveiled White Pearls. Janeckova also offers a bespoke service for one off pieces.