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Missoma advent calendar attracts wait-list of over 300 customers 

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As consumers increasingly seek finer things than chocolate in their advent calendars, Missoma had over 300 people waiting to get their hands on its festive launch.

Missoma unveiled plans to release its first advent calendar in the summer, hinting of just some of the pieces consumers will be able to find inside.

This caused many to sign up and wait for the debut Christmas countdown, with the brand revealing it had a wait-list of over 300 people when it launched the product earlier this week.

The advent calendar is priced at £395 and features 12 Missoma products.

Behind the doors people will find some of the brands best-selling pieces, alongside a trinket tray and celestial-inspired hair slide, which cannot be purchased outside of the calendar.

This is one of the most accessible jewellery advent calendars on the market this year.

Beaverbrooks’ ‘Diamond a Day’ countdown costs £100K, while Tiffany & Co’s limited edition advent calendar has a retail price of £104K.

Marks & Spencer however has also jumped on the bandwagon. Priced at just £19.50, its jewellery calendar sold out within days of launching.

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