British jewellery brand takes jewels to Italy for trade event.

Jewellery brand Missoma, which operates under the IBB London umbrella, will take its fashion-led jewellery collections to Italian show Vincenzaoro next week.

The brand, which created charm and gemstone jewellery in silver and gold vermeil, also took part in BaselWorld in March and will continue its European push with a space in the Glam Room at the show.


It is the first time Missoma has taken part in the Italian event, which also rings an autumn show as well as the About Jewellery show.

Vicenzaoro aims to offer “inspiration, suggestions and cultural content to rethink and face the changes in the gold sector”.

This year’s trade event will be centered around the notion of “local is global”.


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